Project BLUE is a common initiative of seven leading surfing brands such as Billabong, DAKINE, Electric Visual, Famous Wax, Nixon, O’Neill and Reef in order to develop a limited edition of surf products.

Each brand contributes to the project with special product:

Billabong with The Sonic Boom boardshorts for men and Peace boardshorts for women and Platinum B9 wetsuit. DAKINE has The Recon (men’s) and Oceana (women’s) backpacks. Electric develope polarized sunglasses. Nixon a special version of the Lodown digital watch. Famous Wax: Famous’ Green Label surf wax along with Timmy Curran’s Eco-Timmy traction pad. O’Neill contributes with t-shirts that are made of organic cotton and printed with soy based inks and Reef with sandals.

All of those products are especially designed for Project Blue, are environmentally friendly and part of the proceeds from each sale goes to the non-profit Surfrider Foundation. Project Blue is not about selling it is about supporting a cause and all of these brands have joined each other in the effort to protect world’s oceans, our waves and beaches.

Project BLUE products can be found worldwide at leading surf retailers.
More information on project BLUE and its partners can be found at
www.betruetoblue.com