Covering the 1920s to the 1960s, this book brings together vintage ads, postcards, brochures, and photographs as well as period “Top 10″ lists covering surf superstars, songs, and surfing spots. If you’ve ever found yourself waxing nostalgic for bygone beach culture, this is the book for you!!!

The book has been edited by cultural anthropologist and graphic design historian Jim Heimann who is Executive Editor for TASCHEN America in Los Angeles. He is the author of numerous books on architecture, popular culture, and the history of the West Coast, in particular, Los Angeles and the Hollywood dream factory. For over 30 years he has built an unrivaled private collection of ephemera, which has been featured in museum exhibitions around the world and in dozens of his books.