Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fund raising foundation. Their mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.

They believe in the well being of the snow, surf and skate community, and that their role is to teach positive health practices which assist in detection and prevention of breast cancer.

B4BC have partnered with brands such as Burton that have released limited edition “Save the Melons” tank , Volcom with their “Station” Snow Jacket & “Survey” Pant, Etnies, Nixon Pink Limited Edition “Fluro Player” and Pink Vega, Gnu with B-Pro Barrett Christy Model, Vans with their snow boots Vans Veil B4BC, Von Zipper with “Chakra Sirens Song” goggles and Hurley and their Little Black Bikini .

All the items released have been co-branded with Boarding for Breast Cancer. A portion of the proceedings from the sale help generate funds for B4BC efforts in the fight against breast cancer and help raise awareness.