It follows a growing group of skaters including Kyle Leeper, Jose Rojo and Tyler Bledsoe as they cruising Downtown Los Angeles.

“The idea is that it is sidewalk surfing, going from place to place and having momentum. Guys cruise around, meet other guys and the pack grows. It’s not about having a particular destination, it not about heavyweight tricks, just the sort of thing everyone can appreciate.” Mike Manzoori

The film was projected as part of the Public Domaine: Skate Culture exhibition that took place at La Gaîté Lyrique in Paris.

Etnies Plus and Ed Banger Records have collaborated to create EDNIES. Pierre-Andre Senizergues, owner of etnies, and Pedro Winter, owner of Ed Banger, unite in their passions – music and skateboarding. Featuring artwork created by graphics mastermind So Me, two opposing characters of Busy P and So Me can be found on the right and left shoe footbeds, sharing in a private joke between the two. What’s the joke mean? Does it really even matter? The EDNIES collection consists of three colorways: Red, black and white. Red series is limited to 300 pairs!

Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fund raising foundation. Their mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.

They believe in the well being of the snow, surf and skate community, and that their role is to teach positive health practices which assist in detection and prevention of breast cancer.

B4BC have partnered with brands such as Burton that have released limited edition “Save the Melons” tank , Volcom with their “Station” Snow Jacket & “Survey” Pant, Etnies, Nixon Pink Limited Edition “Fluro Player” and Pink Vega, Gnu with B-Pro Barrett Christy Model, Vans with their snow boots Vans Veil B4BC, Von Zipper with “Chakra Sirens Song” goggles and Hurley and their Little Black Bikini .

All the items released have been co-branded with Boarding for Breast Cancer. A portion of the proceedings from the sale help generate funds for B4BC efforts in the fight against breast cancer and help raise awareness.

Billabong

The historic boutique hotel La Casa Del Camino Hotel, with amazing view to the ocean, just a few steps from the iconic Laguna Beach has become a part of a project of Riviera Magazine Design series.

Riviera Magazine

Together with the best action sports brands such as Billabong, Rip Curl, Roxy, Quiksilver, Etnies, L* Space, Lost International along with Riviera Magazine and Glaceau have teamed with Southern California’s finest designers to create the Casa Surf Suites. The result? The rooms reflect each individual designer and the companies they partnered with.

Roxy

From Quiksilver’s sexy, darkened suite with leather accents and a low bed, to modern 100% surf Rip Curl’s suite with surfboard and surf action photos on the walls to Bilabong’s feminine alcove with lots of white linens to Etnies’ eco suite, with its skate-pool shaped sink and reclaimed headboard. In every room the experience is different. Riviera Magazine’s suite with it’s sleeping, work and living areas separated doesn’t even feels like hotel room.

Quicksilver

RipCurl

Billabong Women’s

Etnies

Glaceau

Lost

L* Space

A portion of the room’s proceeds go to specially-chosen charities, including Global Green and Invisible Children.

Check out these one-of-a-kind suites for your next trip to Laguna Beach.

Together etnies and Boarding for Breast Cancer (B4BC), a non-profit, youth-based breast cancer awareness organization, have teamed up for the fourth year to release a special-edition girl’s collection during October, National Breast Cancer Awareness month. In stores now, for each item sold, a percentage of the proceeds will be donated to fund breast cancer awareness and educational programs.

“As a brand that encourages a healthy and active lifestyle for all girls, it is essential for us to take part in organizations that advocate the importance of breast cancer awareness, education, prevention and fun all at the same time,” said Jeff Taylor, etnies brand marketing manager.

Both the B4BC tee shirt and sneaker come in bold shades of pink and feature a heart ribbon graphic that represent the fight and hope for all those involved in the prevention of breast cancer.

SPREAD THE WORD: EARLY DETECTION + ACTIVE LIFESTYLE = BREAST CANCER PREVENTION.

b4bc.org

Entering is easy! Just take a photo (of yourself or someone else) that shows either your ideal look (tastemaker) or what NOT to wear (deal breaker). Etnies will post their favorite tastemaker/deal breaker photos to their website and in September and will pick a winner and send someone back to school with etnies style!

Check out Etnies Fall look book, get inspired and email your pics to alex.makabali@SoleTechnology.com.

Leanne Pelosi wanted a shoe that would go with everything in her closet and selected the RSS for its classic and sleek design. For her signature colorway, she hit it with black and gold detailing. The printed design on the footbed is inspired from antique wallpaper that she found and Leanne says the shoe is a blast from the past. The RSS is etnies slimmest shoe ever featuring the classic etnies Rap styling on a vulcanized outsole and a rope tread outsole.

Mixing cool colors and textures, team rider Marie-France Roy chose green, blue and lime yellow for the Perry Mid. She says the shoe is three-fold: “stylish, badass and happy all at the same time.” Embellished with an elephant charm, this represents Marie-France’s taste for action, her strength, durability and pride. She even incorporated animal print on the action leather to mimic that of an elephant, giving it depth and personality. etnies footwear is inspired by the action sports lifestyle lead by the diverse and colorful personalities of the etnies team of riders.

To read more about Marie-France Roy and Leanne Pelosi visit etnies.com