To celebrate 50 years of existance World Wildlife Fund launched a stirring campaign called “The World is where we live”. It was created by Ogilvy marketing and publicity agency.

The idea is pretty simple, to make comparisons between activities performed by a human in it’s environment and behaviour of certain animals in their natural habitat. In real life we ​​are all connected our actions affect all inhabitants of planet earth, whether human, animal or plant.

See it yourself, it’s pretty stunning. After that visit the website myworld.panda.org to see in what way your day to day choices affect the environment and what we can do to avoid or minimize the damage. Hopefully the campaign generates more awareness.

The Surfrider Foundation is planning to get the message viral through their brand new interactive website. They just need you help to launch it. Vote for The Surfrider Foundation to receive a $15,000 Youtopia grant.