How long should a pair of nice warm socks last? One month? Two months? One season? Unless yours are resting by the fireplace you are probably trashing them really fast, especially in the winter.

This Christmas our friends from Finisterre are releasing “The Last Long Sock” the most durable socks you have ever and will ever wear. They are said to be comfortable and last for ages as they have been developed especially to handle the pressures. We can’t wait to put our hands on them, actually put them on my feet!

Oh! By the way! They have really sweet limited edition of merino underwear for this season. It’s about time to get the set….it’s chilling outside! You can take a look at all the goodies by Finisterre here www.finisterreuk.com