This part of Element “Make it count” project called Fire reveals more details about the rebirth of Element. The story is about how Element got socially conscious in the 90´s told by Johnny Schillereff and Mike Vallely.

MAKE IT COUNT is a four-part documentary, which showcases Element’s defining moments and delves into its compelling story. From its humble beginnings, to a forward thinking global brand, this film covers two decades of stories and imagery.

You can also watch the first two episdoes Wind and Water via the Element website.