A well known and widely acclaimed American fashion designer Cynthia Rowley and also a surfer herself has teamed up with Roxy to bring some catwalk glamour to the beach. The result is Roxy’s first ever collaboration collection due to launch in March 2010.

“Our mission at Roxy has always been to have one foot in the surf world and another foot in the fashion world,” said Randy Hild, executive vice president of marketing at Roxy.

Cynthia Rowley for Roxy, the 40-piece spring 2010 collection will feature functional pieces such as wet suits and swim wear, but also borrow from the surfer lifestyle with neoprene ballet flats and pencil skirts, knit hoodies – to keep warm while waiting for that perfect wave – and canvas duffel weekend bags for your beach getaway. All of them at pretty reasonable prices ranging from $18 – $89.

Cynthia Rowley “My family and I surf a lot. Just about every weekend in the Summer, we go to Montauk, and in the winter we go to the Dominican Republic for long weekends. I love that we have this family activity that we all really enjoy.”

The first collection will launch exclusively at Barneys New York and at Colette in Paris, but Rowley’s designs will also be available in her signature stores and Roxy stores internationally.