MAKE IT COUNT is a four-part documentary, which showcases Element’s defining moments and it’ story. From its beginnings, to a global brand, this film covers two decades of stories and imagery.

In creating Chapter 1 of 4, “WIND” Kirk Dianda (director) followed Johnny Schillereff (Element founder & president) and dug into his history, interviewing the very people that have shaped his life and the company. Watch it here:

Each chapter of MAKE IT COUNT will be release on the 1st of each month:

WATER – September 1st, 2009
FIRE – October 1st, 2009
EARTH – November 1st, 2009

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