Everyone, from a school kid to a marketer wants to be cool so what it really means and what defines cool?

R+I Creative has recently released a teaser to their newest documentary, “The Pursuit of (Cool)”. It’s a story about hedonism, sharing and meeting cool people with stories.

It features interviews with Coltrane Curtis, Michele Savoia and Ron Grant, all seeking to define the essence of being “cool” .

If you enjoyed the documentary “Influencers”, the project by the same crew this will definitely be of interest.

You can follow the release of “The Pursuit of Cool” on the R+I Creative site.

Music credits:
©Statik Selektah – Brick Records