This episode called Water includes interviews with Andy Howell and Mike Vallely about street skating on the East Coast in the early 90s. It was suppose to be release on 1st of September but due to some challenges it’s being released in October.

Out of New Deal skates came Underworld Element, inspired by hip hop and gritty urban landscape, the company became known for its raw and controversial attitude and was far removed from the sunny Californian vibe. Enjoy!

MAKE IT COUNT showcases Element’s defining moments and will delve into its compelling story. From it’s humble beginnings, to a forward thinking and global iconic brand.

The purpose of the project is to celebrate and bring awareness to Element’s deep roots, consistency and drive. It represents the importance of being grateful and approaching everything you do with deeper meaning and longevity.

“Leave an imprint deep enough, that it continues to make the world a better place.” – Make it Count.